Website Performance and its own Strategic Importance
When it involves customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being able to have a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Lead to Lost Revenue A lot of people have a tendency to expect a website load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It's been discovered that about 40% of users would probably abandon a web page provided it failed to load within 2 to 3 3 seconds. This is a lot more prominent for e-commerce sites that may potentially experience lack of revenue even with a page delay of 1 second. This lost revenue due to slow websites is an extremely high value for highly popular e-commerce sites.
A Google study conducted in 2015 demonstrates if an app or website requires a lot of time and energy to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. Among the ones who switch, about 70% do so because of slow loading times.
On the other hand, it has additionally been seen that improvements in loading time boosts the conversion rates for an e-commerce website. This may boost both the top-line and bottom-line.
Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is one of the main reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process are not going to visit that site or buy things as a result down the road. Another study revealed that when certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated and they are also likely to share such negative experiences with their friends and family. Some of the customers could even use various social media channels to provide their negative reviews. Such bad reviews could make the website lose a lot of potential customers who tend to shy away due to the negativity linked to the site.
Higher Costs for Owning a CUSTOMER SUPPORT A poorly performing website may also negatively impact the budget of the business since more resources will undoubtedly be required for problem solving as customers contact to complain about the obstacles that they face while using a site.
Productivity Losses Poorly performing websites not only put a significant strain on the internet admin team but they can also hamper employee productivity in a significant way. Once the website goes down, then resources are usually borrowed from other teams to diagnose the problem, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion every year, out which about 78% is due to poor productivity. From these facts, we are able to extrapolate that even with website downtime also productivity losses are incurred by the business enterprise sites.