Website Performance and its own Strategic Importance
When it comes to customer expectations regarding website performance, they are mainly looking for high performance. Therefore not being epicgames.com status to possess a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Result in Lost Revenue Most people tend to expect a web page load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It's been discovered that about 40% of users would probably abandon a web page provided it failed to load within 2-3 3 seconds. That is even more prominent for e-commerce sites that can potentially experience loss of revenue even with a page delay of one second. This lost revenue because of slow websites is an extremely high value for highly popular e-commerce sites.
A Google study conducted in 2015 implies that if an app or website requires a lot of time to load, 29% of smartphone owners immediately shift to a new website for satisfying their needs. Among the ones who switch, about 70% achieve this because of slow loading times.
On the other hand, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.
Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is probably the significant reasons why many companies fail to retain their customers in the long run. Moreover, about 75% of online users who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process will not visit that site or buy things as a result in the future. ovhcloud.com status revealed that when certain webpages got slowed down for about 12 weeks, they took almost 6 weeks to accomplish their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can lead to customers getting frustrated and they are also likely to share such negative experiences making use of their friends and family. A few of the customers could even use various social media marketing channels to provide their negative reviews. Such bad reviews can make the website lose plenty of potential customers who tend to shy away due to the negativity associated with the site.
nelnet.com status for Owning a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will be required for problem solving as customers contact to complain about the obstacles that they face while using a site.
Productivity Losses Poorly performing websites not merely put a major strain on the net admin team but they can also hamper employee productivity in a major way. Once the website goes down, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion each year, out of which about 78% is due to poor productivity. From these facts, we are able to extrapolate that even with website downtime also productivity losses are incurred by the business sites.