Website Performance and its Strategic Importance
When it involves customer expectations regarding website performance, they are mainly looking for high performance. Therefore not having the ability to get a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Result in Lost Revenue Most people tend to expect a website load in as little time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It's been discovered that about 40% of users would probably abandon a web page provided it failed to load within 2 to 3 3 seconds. nextdoor.com status is even more prominent for e-commerce sites that may potentially experience lack of revenue even with a full page delay of one second. This lost revenue due to slow websites is an extremely high value for highly popular e-commerce sites.
A Google study conducted in 2015 demonstrates if an app or website takes a lot of time and energy to load, 29% of smartphone owners immediately shift to a different website for satisfying their needs. Among the ones who switch, about 70% do so because of slow loading times.
However, it has also been seen that improvements in loading time boosts the conversion rates for an e-commerce website. hipchat.com status could boost both top-line and bottom-line.
Degraded Site Performance Reduces Long Term Loyalty of Customers Poor digital performance is among the main reasons why many companies neglect to retain their customers in the long term. Moreover, about 75% of internet surfers who have experienced issues with a site that is too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things as a result later on. Another study revealed that whenever certain web pages got slowed down for about 12 weeks, they took almost 6 weeks to attain their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated and they are also more likely to share such negative experiences with their friends and family. A few of the customers may even use various social media marketing channels to offer their negative reviews. Such bad reviews could make the website lose lots of potential customers who tend to shy away because of the negativity associated with the site.
Higher Costs for Owning a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will be required for problem solving as customers call in to complain about the obstacles that they face while using a site.
Productivity Losses Poorly performing websites not only put a significant strain on the net admin team but they can also hamper employee productivity in a major way. After the website falls, then resources are usually borrowed from other teams to diagnose the problem, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion every year, out which about 78% is caused by poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.