Website Performance and its Strategic Importance
When nextdoor.com status comes to customer expectations regarding website performance, they're mainly looking for powerful. Therefore not having the ability to get a fast loading and quickly responding website can adversely impact a small business in many ways.
Slow Sites Lead to Lost Revenue A lot of people have a tendency to expect a website load in as little time as possible. Therefore slower page loading times can lead to enhanced page abandonment. It has been found that about 40% of users would probably abandon a web page provided it failed to load within 2-3 3 seconds. This is a lot more prominent for e-commerce sites that may potentially experience loss of revenue even with a full page delay of one second. This lost revenue due to slow websites is an extremely high value for highly popular e-commerce sites.
A Google study conducted in 2015 implies that if an app or website requires a lot of time to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. Among the ones who switch, about 70% achieve this due to slow loading times.
Alternatively, it has also been seen that improvements in loading time improves the conversion rates for an e-commerce website. This may boost both top-line and bottom-line.
Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is probably the main reasons why many companies fail to retain their customers in the long run. Moreover, about bittrex.com status of internet surfers who have experienced problems with a site that is too slow, freezes and crashes or incorporates a fairly complicated checkout process will not visit that site or buy things from it down the road. Another study revealed that whenever certain webpages got slowed down for approximately 12 weeks, they took almost 6 weeks to achieve their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences with their friends and family. Some of the customers could even use various social media marketing channels to provide their negative reviews. Such bad reviews can make the website lose lots of potential customers who have a tendency to shy away as a result of negativity linked to the site.
Higher Costs for Running a Customer Service A poorly performing website may also negatively impact the budget of the company since more resources will undoubtedly be necessary for problem solving as customers contact to complain concerning the obstacles they face while using a site.
Productivity Losses Poorly performing websites not merely put a significant strain online admin team but they may also hamper employee productivity in a major way. Once the website falls, then resources are usually borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been discovered that outages of the IT department cost companies around $700 billion each year, out which about 78% is caused by poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business sites.