Website Performance and its Strategic Importance
When it comes to customer expectations regarding website performance, they are mainly looking for powerful. Therefore not being able to possess a fast loading and quickly responding website can adversely impact a business in many ways.
Slow Sites Result in Lost Revenue A lot of people have a tendency to expect a website load in only a small amount time as you possibly can. Therefore slower page loading times can lead to enhanced page abandonment. It has been found that about 40% of users would probably abandon a website provided it didn't load within 2-3 3 seconds. That is a lot more prominent for e-commerce sites that may potentially experience lack of revenue even with a page delay of 1 second. This lost revenue due to slow websites is an extremely high value for very popular e-commerce sites.
A Google study conducted in 2015 demonstrates if an app or website takes a lot of time and energy to load, 29% of smartphone owners immediately shift to another website for satisfying their needs. On the list of ones who switch, about 70% achieve this because of slow loading times.
Alternatively, it has also been seen that improvements in loading time boosts the conversion rates for an e-commerce website. This could boost both top-line and bottom-line.
Degraded Site Performance Reduces LONGTERM Loyalty of Customers Poor digital performance is probably the main reasons why many companies neglect to retain their customers in the long run. Moreover, about 75% of internet surfers who have experienced issues with a site that's too slow, freezes and crashes or incorporates a rather complicated checkout process are not going to visit that site or buy things as a result in the foreseeable future. Another study revealed that when certain web pages got slowed down for approximately 12 weeks, they took almost 6 weeks to attain their normal traffic levels.
Reputational Damage from Slowly Loading Websites Poor web experiences can result in customers getting frustrated plus they are also more likely to share such negative experiences making use of their friends and family. Some of the customers may even use various social media marketing channels to provide their negative reviews. Such bad reviews could make the website lose plenty of potential customers who have a tendency to shy away because of the negativity linked to the site.
Higher Costs for Running a Customer Service A poorly performing website may also negatively impact the budget of the business since more resources will be required for problem solving as customers contact to complain concerning the obstacles they face while using a site.
Productivity Losses Poorly performing websites not only put a significant strain online admin team but they can also hamper employee productivity in a significant way. After the website goes down, then resources are typically borrowed from other teams to diagnose the issue, resolve it or test the fix. It has been found that outages of the IT department cost companies around $700 billion every year, out which about 78% is due to poor productivity. From these facts, we can extrapolate that despite having website downtime also productivity losses are incurred by the business enterprise sites.